Why do big companies choose Barcelona? Digital Hubs in the city

14 Dec 2022

Business Investments

Barcelona is a hotspot for digital hubs in Europe. International companies PepsiCo, Nestlé, Danone, and Cisco shared the reasons why they decided to set up their tech hubs in the city.

This was one of the activities of Tech Spirit Barcelona 2022, one of the main conventions held in Catalonia in the field of startups and digital companies.

The video features the participation of:

  • David Catrini, Global Digital Products Director - IBP at PepsiCo
  • Susana Pastor, Global IT Barcelona Hub Manager at Nestlé
  • Nicolas Cosqueric, CIO Southern Europe at Danone
  • Xavier Azemar, Head of the Barcelona Innovation Center at Cisco

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