The Barcelona Brand
Barcelona holds a strong city brand. Design “Made in Barcelona”, based on strong values such as tradition, modernism, creativity, and innovation, has a characteristic style and is highly coveted internationally.
Furthermore, Barcelona as a city has become a benchmark in Europe and in the world for a number of reasons, including the 22@Barcelona district, which is a pioneering innovation and technology district, a large network of leading service companies, and a deeply rooted entrepreneurial spirit.
A textile industry always ahead of the latest technologies
Ever since the industrial revolution, Catalonia has always had an important textile and fashion sector. This background has left its mark on today’s industry, where fashion design and innovation play a key role to ensure providers meet the high-quality standards of the manufacturing processes. Catalonia hosts an important pool of technological centers researching the textile industry, such as Eurecat, Leitat, Fitex, or Intertex.
Catalonia's fashion and textile industry accounted for 30% of total exports in Spain over the last decade, a clear sign of the sector’s significance. Many foreign companies, such as ASICS, Louis Vuitton, Levi Strauss, Pepe Jeans, Ermenegildo Zegna, Nike, Calzedonia, Grupo Estrada or Muji, have decided on Barcelona and Catalonia to set up their headquarters for the Iberian Peninsula or for Southern Europe.
A strong commitment to innovation
In Catalonia there are more than 70 Catalan startups related to the fashion and design sector (2018 data). Some of these companies are designing, producing, and marketing their own products, while others are multi-brand stores and companies that give support to the selling process and in specialized marketing.
New trends in the habitat sector
The homeware and furnishings sector in Catalonia – manufacturers of furniture, lighting, home textiles, taps and sanitary ware, and floor and wall coverings – is a growing and internationalized industry, strong in activities related to design. It is quickly adapting to new challenges like robotics, artificial intelligence or the Internet of Things to provide the best solutions to emerging needs.