Drink Works to set up in Barcelona

British consulting company Drink Works is to enter the Spanish market through an agreement with Brainventures, the strategy workshop by Antonio Monerris based in Barcelona. Drink Works specializes in the conception, design, branding and marketing of drinking products.

Through its partnership with Brainventures, Drink Works has now gained access to the Spanish market and could use its facilities as an operations platform. Brainventures has an extensive experience having worked with leading companies such as Diageo, Mahou, PepsiCo, San Miguel and Nutrexpa.

Drink Works and Brainventures are to work together in the development of "liquid thinking", a new instrument to work with intangible assets.

Source: Expansión, 14/01/2009