Success Case: Bayer Barcelona, a Strategic Hub for Innovation and Growth

Bayer, the multinational pharmaceutical company, has established a strong presence in Catalonia, operating both as the headquarters for its Spanish business and as a key hub for its global operations. Located in Sant Joan Despí (Barcelona), Bayer’s hub is home to 850 talented employees from around 40 different nationalities, working across five key areas: supply chain, IT, finance, procurement, and R&D.

According to Marc Ferré Hausmann, Managing Director of Bayer Barcelona, the company chose Catalonia for three main reasons: its strong footprint as the Iberian headquarters, the availability of highly skilled talent, and a thriving business ecosystem.

“Catalonia has a very strong ecosystem in the Life Sciences sector and offers cultural closeness to important markets like the US”

Marc Ferré Hausmann, Managing Director of Bayer Barcelona

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The region’s world-class universities, hospitals, and research centers, combined with its ability to attract both national and international talent, make it an ideal location for companies in the life sciences sector. Additionally, Catalonia’s cultural and geographical proximity to major markets like EMEA and the US enhances its global reach.

Recent expansion of Bayer in Barcelona

The German multinational has recently launched a new R&D area at Hub in Barcelona, adding 82 experts in agriculture and medicine. The center has been recognized as Bayer's Hub of Excellence on a global scale. The newly established R&D area is part of this hub and aims to enhance its capabilities to support global research efforts, advancing innovation in health and agriculture.

Close collaboration with Catalonia Trade & Investment

Bayer also benefits from a close collaboration with Catalonia Trade & Investment, leveraging market insights and strategic support to explore new business opportunities. This partnership not only helps Bayer expand its presence in the region but also positions the company as an ambassador for attracting further investment into Catalonia.

Watch the video to hear directly from Bayer Barcelona’s Managing Director about why they continue to grow and innovate from Catalonia.

Contact us

At Catalonia Trade & Investment, we support international companies looking to establish or expand their operations in Catalonia by providing market insights, talent acquisition support, site selection services, and connections to key industry players. If you’re considering Catalonia as your next business destination, contact us today to discover how we can help your company thrive.