Success Case: Exploring Sony's Impact in Barcelona-Catalonia

09 Feb 2024

International Events · Business Investments · Tech & Digital Transformation

The pioneering Japanese company Sony planted its roots in Catalonia back in 1965, choosing Barcelona as its European hub. Over the years, this partnership has blossomed, with Barcelona emerging as a hub for technological innovation.

The recent Integrated Systems Europe (ISE) served as a vibrant showcase of Sony's new technologies and commitment to Barcelona. As the sole European trade show in Sony's calendar, ISE 2024 witnessed a groundbreaking success, attracting over 73,000 attendees from across the globe.

“Barcelona is the technological powerhouse within Europe”

Rik Willemse, Head of Professional Displays and Solutions at Sony Europe

Sony, a strong foothold in Barcelona-Catalonia

Rik Willemse, Head of Professional Displays and Solutions at Sony Europe, praises Barcelona's tech ecosystem, specially with its 2,100 startups as evidence of its vibrancy. This ecosystem has put Barcelona-Catalonia at the forefront of innovation in Europe. It has also helped Sony find the talent it needs to execute its projects.

In recognition of Sony's invaluable contributions to Catalonia, Sony co-founder Akio Morita was awarded the prestigious Creu de Sant Jordi by the Catalan government in 1996. This award recognizes individuals and organizations that have left an indelible mark on Catalonia and underscores Sony's enduring legacy in the region.

Interested in expanding your business in Europe?

Barcelona-Catalonia offers ample opportunities in the ICT and technology sectors. Our team at Catalonia Trade & Investment provides tailored support to help businesses thrive. Get in touch with us today to explore the possibilities in Barcelona-Catalonia.






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