NTT DATA launches Living Lab, a new innovation and co-creation center in Barcelona

NTT DATA, the Japanese IT services company, has inaugurated the NTT DATA Living Lab in Barcelona, an innovation hub designed to accelerate technological progress through co-creation with clients and strategic partners. The center brings together multidisciplinary spaces to support the entire innovation lifecycle, from ideation to validation and real-world implementation.

Artificial intelligence is a core pillar of the Living Lab. Since 2018, NTT DATA has been developing its AI Center of Excellence in Barcelona, and this new facility reinforces the city’s role as a key node in the company’s global AI strategy.

“Innovation is the basis for progress. We are committed to providing solutions to the new challenges of the market and society”

Víctor López-Barrantes, CEO of NTT DATA Iberia

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The launch of the Living Lab also underscores NTT DATA's commitment to consolidating its presence in Barcelona, where over 4,000 professionals from the group are already based. This effort aligns with the company’s broader strategy to centralize innovation initiatives in the Catalan capital. In 2023, NTT DATA opened its new headquarters in the city’s innovation district, 22@. 

Salvador Illa, the President of the Government of Catalonia, led the opening event, which was attended by Minister Miquel Sàmper, representatives from the Barcelona City Council, and key stakeholders from local, national, and international ecosystems. Víctor López-Barrantes and Raquel Pont from NTT DATA guided the guests on a tour of the office, which concluded in the new Living Lab facilities.

During the visit, the president of the Government of Catalonia, Salvador Illa, remarked: “I believe it is essential to ensure governance that guarantees that the wide range of possibilities opened up by artificial intelligence is at the service of the common good. NTT Data has many examples of good practices in this regard”.

For his part, Víctor López-Barrantes, CEO of NTT DATA Iberia, added, “Innovation is the basis for progress. We are in a time of great uncertainty at a global level with movements that affect all areas of society and the economy, and we can only continue to move forward if we anticipate, innovate, co-create with customers and partners, and are committed to providing solutions to the new challenges of the market and society."

Source: NTT Data