Intergroup gives privata brand a second chance

Textile company intergroup aviapunt plans to produce its own collections of clothing for men and women using the privata name, a legendary brand from olot. intergroup, which used to manufacture primarily for companies such as burberry, inditex or morgat, bought the rights to privata a year and a half ago and plans to make it their own brand, with complete collections, including "weekend wear."

intergroup has 30 employees at its facilities in berga and another 300 in tangier (morocco) and production goes to the french and portuguese markets. the company expects to end 2010 with sales of eur 6 million, up 20% from 2009.

source: la vanguardia 9/11/2010