Inside Socialpoint: Growing a global gaming hub in Barcelona

Socialpoint, a leading mobile gaming company and part of the US-based Take-Two Interactive group, has consolidated Barcelona as its main operational hub in Europe. Located in the 22@ district, the company’s new facilities employ more than 350 professionals and support Socialpoint’s activities across the EMEA region.

“I've always found Barcelona to be a good blend of creativity, culture, and innovation”

Akshay Bharadwaj, Head of Socialpoint Barcelona

 

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Founded in Barcelona in 2008, Socialpoint has launched more than ten mobile games internationally, including Dragon City, Monster Legends and Two Dots, reaching close to one billion downloads worldwide. As part of Zynga and Take-Two Interactive, the Barcelona studio now centralises game design, global leadership functions for EMEA, as well as finance, IT and other strategic services.

According to Akshay Bharadwaj, Head of Social Point offices in Barcelona, the city plays a key role in the company’s global vision. Barcelona combines a strong local talent pool with the ability to attract international professionals, offering an ideal environment to build creative, innovative and scalable gaming experiences for a global audience.

Socialpoint actively collaborates with the local ecosystem, working with universities, public and private institutions, and industry associations. Partnerships such as the TechArt postgraduate programme with Barcelona Tech (UPC) help prepare future professionals and address the evolving needs of the video game industry.

With the mobile gaming industry valued at over $100 billion globally, Socialpoint sees continued growth opportunities from Barcelona. The company is also exploring how technologies such as artificial intelligence will shape the future of game development and player experiences.

Supported by Catalonia Trade & Investment, Socialpoint’s expansion further strengthens Barcelona’s position as a European hub for talent, creativity and digital innovation.

Watch the video and listen to the full interview with Akshay Bharadwaj to learn why Barcelona is the right place for Socialpoint’s global growth.