A Unique O2O Social Event Showcasing Barcelona and Catalonia as Southern Europe’s principal economic hub in Hong Kong


  • Meaningful Connections: 250 business professionals from Barcelona, Catalonia and Hong Kong will participate on March 29th in an event in the prestigious Eaton House that will see the presence of the Catalan Minister for Business and Knowledge, Jordi Baiget, and the Second Deputy Mayor of Barcelona, Jaume Collboni. 
  • Fun, Creativity and Culture: The renowned and prestigious Catalan chef Isma Prados will perform live show-cooking to promote Catalan gastronomy during the event, where Catalonia and Barcelona will be presented as an attractive location for Asian investment. 
  • Innovation and Commerce: Catalonia and Hong Kong, although they are 10,000 kilometres apart, have a lot in common: a similar sized population; a major, worldclass port; a strategic location; and a commitment to innovation and smart cities.

Hong Kong Central District, 7pm March 29th, 2017.- Barcelona and Catalonia have organised an event in Hong Kong on March 29th in the prestigious Eaton House to present themselves as Southern Europe’s main economic and business hub. Over 250 business professionals from Barcelona, Catalonia and Hong Kong will be participating, and the event will also see the presence of the Catalan Minister for Business and Knowledge, Jordi Baiget, and the Second Deputy Mayor of Barcelona, Jaume Collboni.

Primarily, the event will enable Hong Kong companies to make contacts and seek joint business opportunities with companies from Barcelona and Catalonia. For this reason, a group of 40 companies from this European region in the sectors of tourism, food, automotive, biotechnology and medical devices have gone to Hong Kong this week as part of a week-long trade mission to source local partners and perform joint projects together.

Secondly, the event also aims to strengthen economic links between Catalonia and Barcelona and Hong Kong, as well as promoting Catalonia and Barcelona as an attractive environment for Asian investment, which is committed to innovation and creativity, industry and talent as drivers for growth in their economies. According to the Financial Times, Catalonia is the best region to invest in Southern Europe in 2017 and Barcelona is the 5th European city in terms of FDI strategy.

From the moment the guests receive their online invitation, the event has showcased the latest in Catalonian and Hong Kong smart ingenuity. An online and offline meeting device ensures meaningful and effective connections; the very recipe of international business success. Dynamic cultural exchange is promoted through the five senses (plus the heart) by immersive multimedia displays, an energetic live chef-show, delicious Catalan canapés and interactive engagements that deliver many wonderful surprises.

Even though it is 10,000 kilometres away, Catalonia and Hong Kong have many things in common: a similar population (Catalonia has 7.5 million inhabitants and Hong Kong 7.1 million), a major, world-class port, a strategic location (Catalonia is the gateway to Europe and Hong Kong is the gateway to China) and both share a commitment to innovation and in particular for smart cities. In fact, Barcelona is the headquarters of the Smart City World Congress and Expo and the Mobile World Congress and has become a rich ecosystem of powerful research and entrepreneurial startups especially in the fields of biotechnology, big data, IoT, gaming and e-commerce.

In the creative industry field, Barcelona was the first ever Partner City for the Business of Design Week 2015, with previously only countries being invited. On this occasion, the design inspired by Barcelona was featured with an important delegation of businesses, professionals and artists from the fashion and design sector in Catalonia. Furthermore, this year, Sónar—the Barcelona born festival and congress that features an eclectic mix of music, creativity and technology—will be held in Hong Kong on April 1 for the very first time.

Catalan business commitment to the Hong Kong market goes back many years. Exports from Catalonia in Hong Kong have risen 30% since 2016, and currently there are 2,700 Catalan companies exporting there. In fact, the Government of Catalonia opened an overseas office in Hong Kong 26 years ago to promote the internationalization of Catalan companies in this region. Another fact that demonstrates the openness of Catalonia to the world is tourism: in 2016 more than 30 million people visited Catalonia, while Barcelona is the 4th most visited city in Europe.

Given the close relationship between the two territories, the direct flight between Barcelona and Hong Kong by Cathay Pacific forecasted for the coming months is great news for both economies and will contribute to the strengthening of institutional and commercial relations between both regions.


The event was conceived and produced by Asia Digital Mojo a Hong Kong – Barcelona creative agency.


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