Record attendance in a promotional event for Catalan wines and cavas in the USA
24 Feb 2017
Catalonia Trade & Investment’s Catalan Wines USA programme, with the collaboration of the Department of Agriculture via Prodeca and INCAVI, has promoted 50 Catalan wineries for 10 different DOs in the United States since 2010, the year in which the programme began, promoted by the Miami Trade & Investment office.
The San Francisco event was the 22nd wine-tasting session organized by this programme, which has presented Catalan wines and cava to more than 5,000 American professionals in the sector. The outcome so far is that 72% of the wineries participating in these events have successfully closed distribution agreements for their wines and cavas with American distributors, importers and restaurateurs.
The United States is the leading importer of wines worldwide. California, whose geography and geographical conditions are similar to those of Catalonia, concentrates much of domestic wine production and is the state where most wine is consumed with a per capita consumption of 19.73 litres per year. The next event organized by Catalan Wines USA will take place on May 24 in New York.
