Susana Pastor, Nestlé: “Barcelona is one of the most attractive cities in the world”

Nestlé’s Global IT Hub is currently the biggest digital hub in Barcelona. Established 6 years ago, it has 650 professionals and 40% of them are female.

According to Susana Pastor, Global IT Barcelona Hub Manager, Nestlé decided to be in Barcelona because it’s one of the most attractive cities in the world. Being connected to the local tech ecosystem and startups has helped the company to continue evolving and innovating.

Nestlé participated in Tech Spirit Barcelona 2022, a flagship event for the startup community in Catalonia. Watch the experiences of Danone and PepsiCo!

You can also watch the conference Why do big companies choose Barcelona? Digital Hubs in the city

Nestlé decided to build a technology and innovation center in Barcelona six years ago to deliver technology at scale, speed, agility, and efficiency to all markets and brands worldwide. 

Nestlé chose Barcelona for many reasons. One reason is that it's one of the most attractive cities in the world, but also because it has excellent universities, including international ones, and Nestlé needs to attract talent from those universities. But the most crucial factor is Barcelona's Tech ecosystem. Connecting to the tech ecosystem and startups in Barcelona is essential for Nestlé.

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