Mike Blackman, ISE’s managing director: “We decided to come to Barcelona because it is a technology-based city”

24 May 2021

Business Investments

Integrated Systems Europe (ISE), the largest audiovisual show in the world, finally lands in Barcelona on June 1st and 2nd after facing a year of pandemic-related challenges. Mike Blackman, managing director at ISE, highlights in this interview the aspects that make Barcelona-Catalonia a powerful location to host a technology-based tradeshow.

According to Blackman, leading audiovisual companies will be present at ISE as a sign that the industry is now coming back and that the show is fully committed to Barcelona. Mike Blackman anticipates that the audiovisual sector will grow in 2022 as things start opening up gradually.

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