BRIEF

The next revolution in mobile use

April 2014.- More than 85,000 attendees from over 200 countries were treated to a wealth of learning and networking opportunities; product showcases and announcements; inspiration and innovation, at the Mobile World Congress in Barcelona some weeks ago. And more than 1,800 companies showcased their organisations through exhibition stands and hospitality spaces.

The GSMA worked to bring several new initiatives and enhancements to this 2014 event. Among them, the chance to see for real the effect of wearable technology, since mobile technology is evolving to automatic interaction between machines and passive - unconscious communication between people and machines with wearables.

By 2020 a typical person in a developed country will have 5 devices connected to the Internet

The range of devices available to us is growing constantly. We’ve seen how the desktop turns into a laptop, and then how cell phones turn into smartphones far more powerful than any computers a few years earlier, only to evolve into tablets of all different sizes. Now we find it normal to have two or three of these devices, and we live with them and complement them naturally. 

The latest trend is to increase their presence and use in our private lives: at home, in the car, and, with the appearance of Wearables (glasses, bracelets and watches, etc.), in our leisure moments. 

Furthermore, the real battle is not to win customers but to increase usage of minutes or data. But in a saturated market, the share is not enough with just Active - Aware device use (calls, messages, Internet, etc.). The new need is to win use in personal time without the active participation of clients, giving rise to a new dimension: the Passive – Unconscious use of technology

A revolution that has been linked inevitably to evolving technology.

We’ve moved from People – Machine interaction such as making a phone call, to automatic interaction between machines (M2M) in an automated warehouse, for example. And now we are also finally making the jump to Passive - Unconscious communication between People and Machines (P2M) with wearables, where one such device could, perhaps, detect your biorhythms to choose the right music for your mood.

This is a trend that we have been able to see for ourselves in the latest Barcelona Mobile World Congress with companies like Urbiotica or ASCAMM Technology Center in the field of Smart Building, FICOSA and WeSmartPark in the Automotive industry, or Health Sport Lab and Med Tep and the Barcelona Digital Technology Centre in the area of application of Health and Wearables.

Part of our lives

The device in itself is no longer so important, although we could be underestimating the number of devices integrated in our daily lives (only 5 per person in 2020?), but in the way that they form part of our lives and make decisions without our conscious participation.

Carles Gómara
Innovation department


FDI Markets

Mobile World Congress joined forces with Fitbit, the leader in the fast-growing Connected Health & Fitness category.

Some predictions suggest that by 2020 there will be 50 billion connected M2M devices (or P2M). The sectors where this trend will grow most will be in Smart Building (27 % of total M2M), Automotive (11%) and Healthcare (6 %).


Catalonia in Business