The Paris and Brussels Business Promotion Centres assemble over 250 investors.
April 2013.- From the Business Promotion Centres that the Catalan Government has all over the world constant efforts are made to internationalise Catalan companies and to attract foreign investment.
The activities of the Business Promotion Centres to attract investment focus on :
- proactively approaching multinational companies with possible international movement of investments,
- building relationships with multipliers,
- organising, participating and attending promotional acts and sector trade fairs where investment opportunities in Catalonia are promoted.
In the last two months two major events have taken place, organised out of the Paris and Brussels Centres respectively, in collaboration between local entities, and where they presented Catalonia as an investment location.
Paris: Invest in Catalonia at the Pompidou Centre.
At the end of March over 200 French investors and travel agents participated in a promotional session for Catalonia in the Pompidou Centre, coinciding with a retrospective exhibition of Salvador Dali’swork.
Invest in Catalonia, the law firm Cuatrecases, Gonçalves Pereira and the French desk of Caixabank, (both companies have offices in Paris) gathered together over 79 senior executives and managers from the French business community. The speakers gave their view on the Catalan economic situation, the business markets in Catalonia and explained which were the most competitive sectors.
The event was a great success both in terms of the number of attendees and as regards the quality of the event itself. The way it was organised meant that the portfolio of company contacts and multipliers increased, possible projects were detected and new relevant multipliers for Catalonia were identified, whilst at the same time promoting the presence of Invest in Catalonia in France.
Furthermore, the Paris Business Promotion Centre was able to reach a much wider audience and identify those contacts in companies with a presence in Catalonia, companies in processes of expansion, etc. The event undoubtedly will act as a stimulus for the Paris office’s activities in the French capital in the future.
French investors regard Catalonia with interest. In fact, French investment is healthy. According to FDI markets, France ranked third in the number of investment projects in 2012. However, although many people know that Catalonia is a major pole of attraction for investment in Spain, not everybody knows why. Therefore, the Paris Business Promotion Centre has the important communication task of maintaining and boosting Catalonia’s position as a destination for French investment.
Brussels: Catalonia in search of Flemish investors
Explaining the advantages of investing in Catalonia to Flemish investors with interest in expanding operations in Southern Europe was the objective of the seminar “Invest in Catalonia” that took place in the Catalan Government Delegation in Brussels on April 25th.
Over 50 representatives from different companies listened with interest to the words of Joan Josep Berbel, Invest in Catalonia’s Director; Josep Maria Gascón, a Catalan Business Ambassador and International Tax Manager in Solvay (one of Belgium’s leading companies); and Elias van Herwaarden, a specialist in global location in Deloitte based in Belgium.
During the presentations the emphasis was on, above all, the potential of Catalonia and Barcelona to attract talent, its privileged location and its business friendly policy, which means that Catalonia today is home to a total of 5,061 foreign companies. Furthermore, the success story behind the implantation of the Flemish company Katoen Natie in Tarragona was explained to those attending.
The event, which was held within the activities of the “Second Sant Jordi Week” in Brussels and the exhibition “Gaudí: An Architecture of Anticipation”, concluded with a reception aimed at boosting networking amongst the attendees and which allowed ACC10 to identify specific projects from Belgian companies wishing to invest in Catalonia and that could require the services of Invest in Catalonia.