Catalonia’s a winemaking tradition goes back a long time and means that today the region has 10,000 winegrowers and 853 wine companies, generating a turnover of €1,600M. With 12 Denominations of Origin (D.O.), the industry takes quality seriously, producing a varied and versatile range of wines. Torres, Codorniu and Freixenet are all leading Catalan companies with high export volumes and producing wine both in Catalonia and other major markets too.
The domestic market share is rising (33.5% Catalan D.O.) and is opening up internationally. Catalonia is home to the largest number of exporting wineries in Spain, with 270 companies that have exported over the last four years. The main importers are Germany, US, Belgium, UK, Japan, France, Switzerland, the Netherlands, Canada and Sweden.
Leading in innovation trends
The Catalan wine region includes 11 wine Denominations of Origin (D.O.) and one Cava Denomination of Origin, a sparkling wine unique to Catalonia that dates back to the early 1870s. The Catalan wine industry is leading the innovation within the Spanish wine industry, embracing modern winemaking techniques and increasing the cultivation of international grape varieties.
Most wine companies are trying to focus on creating consumer experiences, based on new packaging formats, online shopping and wine tourism. Catalonia is highly active in the wine tourism sector, being one of the fastest and most attractive ways to reach consumers. In that sense, the Penedès area in the Barcelona province is a leader in wine tourism in Spain and sees almost 500,000 visitors every year.
Catalan Wines programme
The Catalan Wines programme, organized by Catalonia Trade & Investment, promotes wines and cava from Catalonia in different countries. It coordinates tasting events that connect professionals from the wine sector with Catalan wineries. The programme runs yearly in the United States and Germany, as well as in a number of other countries on a regular basis. Check out all the information here.